Sales is everywhere, and sales is for everyone. Though you might not recognize it, you are probably in the business of selling something on a regular basis—whether you are selling an idea, a product, a solution, an experience, a policy, a job offer, a brand, or a social cause. You might pitch a new business idea to an investor, present yourself convincingly as a good candidate for a job, or try to convince your significant other to watch your favorite movie with you. All of these are types of selling, in addition to selling a company’s products and services in the role of a salesperson.
Though not everyone is officially a salesperson according to their job description, most people in the workplace engage in the art and science of persuading, motivating, and influencing others to make certain decisions that will bring benefits and rewards for both parties. Developing effective selling skills benefits more than just those with careers in professional selling!
But nobody wants to deal with—much less become—a sneaky, overbearing, or deceitful salesperson who uses manipulative tactics to close the deal. MyEducator’s professional selling learning resources aim to debunk the stereotypes surrounding careers in selling and elevate sales as an honorable profession while providing the systems and skills needed to succeed in a career in sales.
Professional Selling Learning Resources
Students can become master sellers with MyEducator’s Professional Selling Essentials: Process and Plays, Advanced Selling Strategy: Science and Practice of Persuasion, and Sales Leadership: Strategy and Performance resources.
This three-course sequence provides a grounding in Griffin Hill’s integrity-based sales system. In Professional Selling Essentials, students learn the fundamental sales process and plays that will help them become competent at building relationships of trust and confidence with clients, communicating effectively, discovering sales opportunities, presenting solutions, gaining commitment, and closing the sale.
In MyEducator’s newest resource, Advanced Selling Strategy, students dive deeper into the scientific principles of human behavior that guide effective selling strategies. This resource provides practical examples of the sales process and plays so that salespeople can adopt and adapt them for particular selling situations.
Finally, Sales Leadership provides the tools and knowledge needed to guide a team of salespeople, direct resources in a unified way to accomplish strategic objectives, and coach individual salespeople on achieving specific goals for improvement. The quality of leadership has a significant impact on the success of a sales team—and so does the quality of their training in sales. This resource provides a methodology along with examples to apply the principles of effective sales leadership.
Features and Benefits
Each resource features text content, videos, and assessments that train students for success in sales, backed by sound principles of behavioral science.
Along with a multiple-choice knowledge check, every chapter includes a reflection assignment, a role-play assignment, and a mastery assignment for students to put the principles of selling into practice. Application and practice is an essential part of becoming an effective professional seller.
Following the completion of each course, students have the opportunity to take a Griffin Hill certification exam. With a passing grade, they will receive a certificate from Griffin Hill certifying their competence in Professional Selling Essentials, Advanced Selling Strategy, or Sales Leadership.
Minor in Professional Selling
Together with an internship or mentoring experience, this three-course sequence in sales takes students new to the profession of sales from knowledgeable salespeople to master artists to effective sales leaders. This learning experience will provide certification in the Griffin Hill sales process and plays that will open up the doors for future careers in sales.