Book Cover

Introduction to Modern Business

Management

ISBN #978-1-7323961-0-4

Introduction to Modern Business

Jim Brau, PhD, CFA, CFP
Stanley Fawcett, PhD

This resource provides a dynamic learning experience for students exploring today’s global and digital business environment. Students are provided with a thorough overview of business fundamentals and their application. This resource is ideal for students who want to decide if a career in business makes sense for them and which area of business would provide them with the opportunity they seek. Experiential learning opportunities get students doing—not just learning about—modern business.

PREVIEW A CHAPTER
REQUEST ACCESS
  • Free instructor demo access to full resource!
  • Plug-and-play solution for instant adoption
  • Lifetime access for students

Course Objective

This resource offers students a comprehensive overview of business fundamentals and experiential learning opportunities to help them explore potential careers in today's global and digital business environment.

Table of Contents

Course Contributors
Chapter 1: Why Do Companies Exist?
Chapter 2: What Do Managers Do?
Chapter 3: Business Structure: Understanding Tax and Liability
Chapter 4: Marketing: The Guardian of the Customer
Chapter 5: New Product Development: The Lifeblood of the Company
Chapter 6: Purchasing: Acquiring Valued Resources
Chapter 7: Operations: Making the Goods to Make Money
Chapter 8: Logistics: Delivering the Goods
Chapter 9: Human Resource Management
Chapter 10: Information Technology
Chapter 11: Performance Measurement
Chapter 12: Accounting
Chapter 13: Finance
Chapter 14: Business Plan Design
Appendix: International Management

View a sample video!

Meet the Author!

REQUEST FOR ACCESS

Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!

Not sure which resource fits best for you?

VIEW CATALOG

Made by professors, for professors

Auto-Graded Assessments

Customize assessments or create new ones. Assessments are completed online within the text and instantly graded with detailed feedback.

LMS Integration

Access courseware with single sign-on convenience using our LMS integration tools. Assignments, exams, and grades are automatically synced.

Instructor Materials

Take advantage of study plans, PowerPoint presentations, and test banks so that courses require minimal start-up time.

Micro-Credentials & Certificates

Allow your students to earn achievements in the classroom. Keep them engaged using ready-made badges and certificates, or create your own.

AI Virtual Assistant

Our AI Virtual Assistant transforms how students engage with content, offering features like multilingual translation, question answering, progress assessment, and much more.

FAQs

MyEducator was founded by university professors who were frustrated with traditional publishers. Fed up with the high cost for students, outdated content, and ineffective use of technology, they set out to create interactive smart textbooks that could be customized for each course. They knew there had to be a better way.

We understand the need for change–not just in the content students use but in how they apply their knowledge in the real world. Join our mission to make learning more accessible and relevant for every student, in every class, everywhere.

We are proud to offer some of the lowest prices in the industry, with all of our academic textbooks (for university and classroom use) priced at $89 or less. Many of our modules and supplements are even more affordable. You can choose from ready-made courseware bundles, or customize your own for additional savings for students!

Students have access for life. They can even access updates and new versions of their resource at any time for no additional cost.

Yes! You can custom-tailor any resource with your own materials, add/remove and rearrange content, and you even have access to our authors to assist in creating the perfect resource for your specific needs.

Lightning fast–once you choose to adopt, our team is ready to assist with setup and provide continuous support.

We integrate with all major LMS platforms: Canvas, Brightspace, Moodle, and Blackboard. Integration is secure and stable.

We have collaborated closely with our authors to make your adoption process as turn-key as possible! While offerings vary by resource, we generally provide a full range of materials, including syllabi, instructor guides, lesson outlines, robust auto-graded assessments, videos, current event articles, case studies, simulations, games, an AI Virtual Assistant, and more. We’re constantly adding resources to support your teaching needs!

Related Courseware

Book Cover

Strategic Management
Book Cover

Stop-Think-Lead: Managing Crucial Situations
Book Cover

Organizational Behavior in a Global Context

Ready to get started?

Contact us today