Taking Control of AI with AI-Powered Marketing Strategy: Tools and Applications
Artificial intelligence is influencing aspects of many people’s lives. Many feel threatened by AI—they feel as though it will replace employees and make them irrelevant. But that doesn’t need to be the case. As any skilled AI user will tell you, artificial intelligence can only give you an output based on your input. So the most important step is asking the right questions. AI-Powered Marketing Strategy teaches users how to get the most out of AI by taking control and making AI the assistant it was meant to be and not a replacement for human knowledge, intuition, and creativity.
Principles in Action
AI-Powered Marketing Strategy helps marketers gain the knowledge they need to put AI to use. Marketing principles are the power behind every query. Every “Do Marketing” activity helps students apply principles and see results. In each chapter, students will create a “persona” for an AI chatbot. That persona will focus on the principle for that chapter.
The persona FrameGPT helps students understand how using the four framing questions correctly will help them understand their customers and their competitive edge. The persona SWOTGPT helps students work through a SWOT analysis to strengthen their brand and prepare for problems. These are just two ways AI-Powered Marketing Strategy puts the student in a position to make AI work for them, not the other way around.
People Power
Artificial intelligence chatbots are only ever going to regurgitate what we ask them. AI is also not infallible and needs to be fact-checked against reputable sources. It is useful for running different scenarios and offering a wide range of ideas. But it is people who need to make the final decision. Nothing will ever replace a marketer with good intuition and a creative spark. AI cannot replace the person who sees a hole in the market and creates a way to fill it. As the resource’s author says, “That’s how products evolve, brands grow, and marketers become the best kind of storytellers—storytellers who, through repositioning, shape both the story and the strategy.”
AI-Powered Marketing Strategy gives students the foundation and ability to ask the right questions to get AI to give useful outputs. So if you are looking for a way to strengthen your skills or add new ones to your toolbox, check out AI-Powered Marketing Strategy: Tools and Applications today or read the following articles to learn more about successfully using artificial intelligence.
