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Strategic Management

Management

ISBN #978-0-9990729-1-2

Strategic Management

Chad Albrecht, PhD
Dan Holland, PhD
Steven Scott
David Herrmann, MBA

This resource provides students with the fundamentals and unique considerations for effective business strategy. Strategic management utilizes the organization’s systems in accounting, operations, information, human capital, marketing, and other areas to accomplish the organization’s goals. By focusing on competitive strategy, students learn what actions an organization can specifically choose to do internally and within the marketplace to compete with and outperform other organizations.

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Course Objective

This resource teaches students the fundamentals of strategic management by examining how to leverage an organization’s various systems to develop competitive strategies that help achieve its goals and outperform rivals in the marketplace.

Table of Contents

Topic 1: Introduction to Strategy
Topic 2: Starting Out: Analyzing Your Company
Topic 3: Competing With Other Companies
Topic 4: Creating and Handling Growth
Topic 5: Dealing Effectively with Change
Topic 6: Midterm Exam
Topic 7: Decreasing Costs and Creating Efficiency
Topic 8: Financial Statements and Decisions
Topic 9: Financial Ratios
Topic 10: Customer Relations
Topic 11: Final Exam

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