ENTREPRENEURSHIP
Entrepreneurship Your Way!
Supplement your entrepreneurship courses with dynamic multimedia training from the best in the discipline. Multimedia content, step-by-step instructions, real-world entrepreneurs, and academics guide your students through each step of creating a new venture. Our low-cost resources are fully customizable and come with lifetime access. Used in award-winning programs, this is entrepreneurship for the modern course, instructor, and student. Click any resource to preview the text and request full access!
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Free Mini-Course: Launching a True Business Opportunity
This resource takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students will get a taste of the exciting world of entrepreneurship.
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Startup Marketing Essentials
Startups must fight their way into the marketplace without a familiar brand name, big money for flashy advertising campaigns, or large-scale product development programs. This resource will help new businesses and small business owners battle long odds to achieve marketing success. Students learn the essentials from field-tested entrepreneurs who present a simple, actionable framework that markedly improves results.
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New Venture Financing
In this resource, students will learn how to form a new business entity, fund a startup, and create a long-term financing plan. Students will learn how to manage important legal issues and fund the development and growth of a new venture.
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New Venture Execution
In this resource, students will write a full business plan for a new venture, integrating various aspects of entrepreneurship to execute a successful business idea. Students will apply their business knowledge to create something that solves a problem and adds value to a group of customers.
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New Venture Creation
In this resource, students will learn the skills needed to create a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students will learn to launch a true business idea that will solve problems, add value, and make life better for a group of customers.
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New Venture Marketing
In this resource, students will create a brand for a new venture and learn how to launch it with low-cost marketing. Students will learn branding and marketing principles that will create a community of raving fans for their new venture.
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Enterprise Creation
In this resource, students will learn to create and execute a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students will write a full business plan to launch a new venture that will make a difference.
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FREE Mini Course: Entrepreneurship
See for yourself
What makes our one-of-a-kind smart textbooks a more intuitive, cost-effective alternative to traditional textbooks? See for yourself with this FREE mini course on entrepreneurship—and learn something new along the way!
Launching a True Business Opportunity
Mike Glauser, Jay Glauser
This resource takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students will get a taste of the exciting world of entrepreneurship.
Bring these entrepreneurs to ANY classroom!
We don’t just teach entrepreneurship—we live it! Our curriculum has been crafted from decades of research and experience, hundreds of interviews, multiple cross-country trips, and thousands of hours of filming real entrepreneurship experts. This is modern, application-focused entrepreneurship for today’s students!
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