Launching the Future of

ENTREPRENEURSHIP

Stop Studying Business. Start Building One.

Guide your students to move from ideas to impact using curriculum trusted by award-winning programs and led by world-class entrepreneurs. These customizable, multimedia resources provide the framework needed to turn a classroom concept into a market ready business. Give your students lifetime access to the tools they need to launch, lead, and scale in the modern economy.

  • In this resource, students will learn to create and execute a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students will write a full business plan to launch a new venture that will make a difference.

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  • In this resource, students will learn the skills needed to create a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students will learn to launch a true business idea that will solve problems, add value, and make life better for a group of customers.

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  • In this resource, students will learn how to form a new business entity, fund a startup, and create a long-term financing plan. Students will learn how to manage important legal issues and fund the development and growth of a new venture.

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  • In this resource, students will create a brand for a new venture and learn how to launch it with low-cost marketing. Students will learn branding and marketing principles that will create a community of raving fans for their new venture.

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  • In this resource, students will write a full business plan for a new venture, integrating various aspects of entrepreneurship to execute a successful business idea. Students will apply their business knowledge to create something that solves a problem and adds value to a group of customers.

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  • This resource takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students will get a taste of the exciting world of entrepreneurship.

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  • Startups must fight their way into the marketplace without a familiar brand name, big money for flashy advertising campaigns, or large-scale product development programs. This resource will help new businesses and small business owners battle long odds to achieve marketing success. Students learn the essentials from field-tested entrepreneurs who present a simple, actionable framework that markedly improves results.

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Request FREE Instructor Demo Access to any of our Interactive Entrepreneurship Resources!

Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest! If you don’t see exactly what you’re looking for, contact us here. We are standing by to help you customize the perfect resource for your classroom.

(students: please reach out to your instructor for assistance with accessing your textbook, you can also view this walkthrough.)

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FREE Mini Course: Entrepreneurship

See for yourself

What makes our one-of-a-kind smart textbooks a more intuitive, cost-effective alternative to traditional textbooks? See for yourself with this FREE mini course on entrepreneurship—and learn something new along the way!

Launching a True Business Opportunity

Mike Glauser, Jay Glauser

This resource takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students will get a taste of the exciting world of entrepreneurship.

Bring these entrepreneurs to ANY classroom!

We don’t just teach entrepreneurship—we live it! Our curriculum has been crafted from decades of research and experience, hundreds of interviews, multiple cross-country trips, and thousands of hours of filming real entrepreneurship experts. This is modern, application-focused entrepreneurship for today’s students!