Enterprise Creation

In this resource, students will learn to create and execute a new venture. Whether they create a new product, a new service, a new company, a new division of an existing business, or a new nonprofit organization, students will write a full business plan to launch a new venture that will make a difference.

New Venture Creation

This resource guides students from idea to launch, whether they’re building a new product, service, company, business division, or nonprofit. The course moves through the full startup journey: discovering your entrepreneurial purpose and passion, validating a true business opportunity, assembling the team and resources you need, securing funding, and designing a working business model, with an added lesson on buying an existing business or franchise as an alternative path to ownership. By the end, students will know how to launch a venture that solves real problems and creates value for customers.

New Venture Financing

This resource teaches students how to structure and fund a new venture, whether it’s a product, service, company, division, or nonprofit, including ventures they’ve already started or own. The course walks through forming the right business entity, protecting and assessing intellectual property, bootstrapping, and raising capital through both debt and equity financing. Students then build a long-term funding plan, learn to read key financial ratios, and create their own financial projections. By the end, students can manage the legal and financial foundations needed to fund a venture’s growth from startup to scale.

New Venture Marketing

This resource teaches students how to build a brand and launch it with low-cost marketing. Students learn branding, trademark and domain protection, social media, selling, and community-building, then bring it all together into an integrated marketing strategy that turns a new venture into a business with raving fans.

New Venture Execution

This resource guides students through writing a full business plan and the strategy to carry it out, covering mission and vision, industry research, strategic partnerships, goal-setting, execution planning, revenue diversification, and powerful presentations, so they can launch a venture that solves a problem and adds value for customers.

Free Mini-Course: Launching a True Business Opportunity

This resource takes students through the basics of evaluating their experience, resources, and customers to create a business model that meets a real need for consumers. With insights from real-life entrepreneurs, students will get a taste of the exciting world of entrepreneurship.

Startup Marketing Essentials

Startups must fight their way into the marketplace without a familiar brand name, big money for flashy advertising campaigns, or large-scale product development programs. This resource will help new businesses and small business owners battle long odds to achieve marketing success. Students learn the essentials from field-tested entrepreneurs who present a simple, actionable framework that markedly improves results.