New Venture Marketing
Michael Glauser, PhD
Jay Glauser
This resource teaches students how to build a brand and launch it with low-cost marketing. Students learn branding, trademark and domain protection, social media, selling, and community-building, then bring it all together into an integrated marketing strategy that turns a new venture into a business with raving fans.
Course Objective
In this resource, students will create a brand for a new venture, learning low-cost marketing strategies and branding principles to build a loyal community of enthusiastic supporters.
Table of Contents
View a sample video!
Meet the Author!
Request Access
Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
Not sure which resource fits best for you?
Made by professors, for professors
Auto-Graded Assessments
Customize assessments or create new ones. Assessments are completed online within the text and instantly graded with detailed feedback.
LMS Integration
Access courseware with single sign-on convenience using our LMS integration tools. Assignments, exams, and grades are automatically synced.
Instructor Materials
Take advantage of study plans, PowerPoint presentations, and test banks so that courses require minimal start-up time.
Micro-Credentials & Certificates
Allow your students to earn achievements in the classroom. Keep them engaged using ready-made badges and certificates, or create your own.
AI Virtual Assistant
Our AI Virtual Assistant transforms how students engage with content, offering features like multilingual translation, question answering, progress assessment, and much more.
