Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
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ATTENTION STUDENTS:
Please reach out to your instructor for assistance with accessing your textbook, you can also view this walkthrough.
Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
Not sure which resource fits best for you?
ATTENTION STUDENTS:
Please reach out to your instructor for assistance with accessing your textbook, you can also view this walkthrough.
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Eric Schulz has been working in branding and marketing for over 40 years. By now, he knows what he’s talking about. Eric has an MBA from the BYU Marriott School of Business and has taught at Brigham Young University and the University of Utah. He is currently part of the marketing faculty at the Jon M. Huntsman School of Business at Utah State University.
Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
Not sure which resource fits best for you?
ATTENTION STUDENTS:
Please reach out to your instructor for assistance with accessing your textbook, you can also view this walkthrough.
Request free instructor access to any resource. Simply let us know who you are, what school you teach at, which resources you would like access to, and we’ll do the rest!
Not sure which resource fits best for you?
ATTENTION STUDENTS:
Please reach out to your instructor for assistance with accessing your textbook, you can also view this walkthrough.
