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Sports Marketing: Mastering the Fan-First Playbook

Marketing

ISBN #978-1-967084-28-9

Sports Marketing: Mastering the Fan-First Playbook

Cassidy Creech

Ready to join the most exciting industry in marketing? Whether you’re a student with big dreams, a professional looking to break into sports, or an athlete wanting to understand the business side of your world, this isn’t just another textbook; it’s your personal playbook to success. These pages are packed with game-changing strategies from industry trailblazers who’ve turned conventional marketing upside down and created unforgettable fan experiences. This isn’t about dry theory. It’s about the passion, loyalty, and emotional connections that make sports marketing unlike anything else. From building brands that inspire fierce devotion to creating sponsorships people actually talk about, you’ll be guided through every play you need to make your mark in this thrilling field.

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Table of Contents

Chapter 1: The Game Plan: What Makes Sports Marketing Unique?
Chapter 2: Obsessing Over the Fan: The Psychology of Sports Consumers
Chapter 3: Building a Legendary Brand in Sports
Chapter 4: Standing Out in a Crowded Arena
Chapter 5: Data, Dollars, and Decisions: The Science of Sports Marketing
Chapter 6: The Fan Experience: Creating a Journey Worth Repeating
Chapter 7: The Power of Partnerships: Sponsorship in Sports
Chapter 8: Building Athlete Brands: The Foundation of NIL
Chapter 9: NIL Strategy and Implementation
Chapter 10: The Institutional Approach to NIL
Chapter 11: Technology and Innovation in Sports Marketing
Chapter 12: The Universal Playbook: Timeless Frameworks for Sports Marketing Success
Chapter 13: Your Playbook: Building a Career in Sports Marketing

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