
AI-Powered Marketing Strategy: Tools and Applications
Marketing
ISBN #978-1-967084-21-0

AI-Powered Marketing Strategy: Tools and Applications
David B. Whitlark, PhD
This resource equips students with the tools to build a strong marketing strategy skillset—grounded in time-tested principles and enhanced by emerging AI capabilities. Step by step, it blends classic frameworks with modern examples and hands-on activities that reflect how strategy is developed and applied in today’s fast-changing world. Each chapter features a “Do Marketing with AI” activity, helping students analyze, choose, adapt, and respond to marketing challenges with strategic insight.
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