New Venture Execution

Michael Glauser, PhD Jay Glauser

A business plan only matters if it gets carried out, and this resource teaches students to do both. Students write a full business plan, define their mission, vision, and values, and gain deep knowledge of their industry. They then build strategic partnerships, set goals and the activities that lead to success, and create an execution plan to put the plan into action. They learn to pivot to multiple revenue streams and to present their venture with confidence, whether it is a new product, service, company, division, or nonprofit. Students leave ready to launch a venture that solves a problem and adds value for customers.