New Venture Creation

Michael Glauser, PhD Jay Glauser

Every great venture starts with someone solving a problem and making life better for a group of customers. This resource guides students from idea to launch, whether they are building a new product, service, company, business division, or nonprofit. Students begin by discovering their purpose and passion and building on what they already know, then validate a true business opportunity, assemble the team and resources they need, and explore funding sources. They design a working business model and consider buying an existing business or franchise as an alternative path to ownership. Led by serial entrepreneur and professor Dr. Mike Glauser, students leave ready to launch a venture that solves real problems and creates value for customers.