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Principles of Marketing: AI Integration

Marketing

Principles of Marketing: AI Integration

Eric Schulz, MBA

This course explores the principles of modern marketing in an AI-driven world. Students will learn how marketers create customer value, make strategic choices, build strong brands, and lead with sound judgment as technology reshapes the discipline. Through real-world examples and case studies, the course emphasizes both the enduring foundations of marketing and the new opportunities and challenges created by artificial intelligence.

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