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The Smart Marketer's Toolbox

Authors

Eric Schulz
http://www.ericschulz.com

Contributors

Teri Brandenburg, Ph.D.
Course Designer
Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Tyler Searle
Video Production

Developers

Tommy Groshong
Software Engineer
David Hanks
Software Engineer
John Turner
Software Engineer
Trevor Hanks
Software Engineer
Alex Zimmerman
UX Designer

Editors

Nick Bahr
Content Editor
Teri Brandenburg
Content Editor
Edition 1
(rev. 1)

ERIC D. SCHULZ is a faculty member of the Jon M Huntsman School of Business at Utah State University. He teaches marketing in both the undergraduate and MBA programs specializing in brand strategy and brand positioning.

Eric honed his craft over two decades work at some of the world's top consumer product companies -- Procter & Gamble, The Walt Disney Company, and The Coca-Cola Company. As a founding member of the Procter & Gamble Invention Team, he helped bring over a dozen new-to-the-world products from idea to marketplace in 12 months. His most widespread innovation is the spout on your orange juice carton.

Eric is the author of two books: "The Marketing Game, How the World's Best Companies Play to Win" (2002), which was printed in 17 languages and sold over 250,000 copies worldwide. The book teaches small businesses how to innovate and effectively develop plans to compete with major corporations and beat them at the marketing game. His latest book “The Smart Marketer’s Toolbox, The Latest Marketing Innovations and How To Use Them To Grow Your Business” (2012) is the textbook used for this course. It provides a blueprint for branding & marketing products and services, blending the technological advancements of social media, digital media, and other emerging platforms with tried-and-true marketing strategies to create differentiation, attract customers, and accelerate sales.

  • Any Device, Any Location, Any Time

    The course reader looks great on desktops, laptops, tablets, phones, and just about any other device. Students are able to read, watch, and listen how, where, and when they want.
  • Embedded, Customizable Assessments

    Your students complete assessments inline with the text, making for a seamless, engaging experience. As the instructor, you can customize existing assessments or create entirely new ones within the text.
  • Advanced Analytics

    Monitor the progress of your class collectively as well as students individually. Course analytics provide you with student engagement and performance in reading, videos, and assessments. Analytics help you focus directly on those topics or students that need it.
  • Flashcards

    Flashcards are a great way to learn the key terms. Each course comes pre-loaded with cards for every term. Students can also make their own to enhance their learning experience.
  • Searchable Glossary

    A searchable glossary is available at any point in the course reader, allowing students to search for any key term they want and jump straight to that word in the text - no matter where they're reading.
  • Highlights and Notes

    Students can highlight the text and make notes throughout the content using their touch screen or mouse.
  • Text, Video, Audio, Assessments

    Course content is provided in multiple ways, allowing your students to learn the way they learn. The HTML5-based course reader works like any other web page--the way the web was meant to be used.