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Introduction to Modern Business

The Art and Science of Creating Customer Value

Authors

James Brau
Brigham Young University
Stan Fawcett
Weber State University

Contributors

Amydee Fawcett, Ph.D.
Video Contributor
Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Tyler Searle
Video Production

Developers

Tommy Groshong
Software Engineer
David Hanks
Software Engineer
John Turner
Software Engineer
Trevor Hanks
Software Engineer
Alex Zimmerman
UX Designer

Editors

Nick Bahr
Content Editor
Teri Brandenburg
Content Editor
Edition 1
(rev. 132)

Modern Business: The Art and Science of Creating Customer Value provides a dynamic and innovative learning experience for students exploring today’s business environment. Our goals are threefold: To provide a thorough overview of business for all students. Learning the fundamentals of business is important to any student in any major. To cultivate an engaging learning environment to help students decide if a career in business makes sense for them and which area of business will provide the career opportunities they are seeking. To mitigate the class preparation challenge commonly encountered in today’s data-rich, digital marketplace. Encourage students to prepare to engage in and contribute to the learning experience.

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