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Professional Selling Essentials

Authors

Sterling Bone, Ph.D.
Utah State University
Scott Baird, Ph.D.
Griffin Hill Consulting

Contributors

Teri Brandenburg, Ph.D.
Course Designer
Brad Gessell
Course Designer
Kaden Comadena
Course Designer
Tyler Searle
Video Production

Developers

Tommy Groshong
Software Engineer
David Hanks
Software Engineer
John Turner
Software Engineer
Trevor Hanks
Software Engineer
Alex Zimmerman
UX Designer

Editors

Nick Bahr
Content Editor
Teri Brandenburg
Content Editor
Edition 2
(rev. 13)

Welcome to the exciting world of professional selling! Whether it is in your life in business, government, family, community, or faith, your survival on this planet requires you to sell. As essential to human experience as it is, the role of selling is perhaps the most misunderstood activity in the business world. Driven primarily by negative experiences and stereotypes, most individuals hold a faint or transitory credence for the role of selling. In this book we strive to restore order to the honorable profession and the skill of selling by introducing you to Griffin Hill Integrity Sales System. Based on decades of rigorous research and practice, the Griffin Hill Integrity Sales System combines the art and science of selling and human performance achievement to introduce to you the secrets of the top 1% of sales professionals. We are confident that you will benefit from this collaboration of academics and practice.

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